# Holiday Formula

> Holiday Formula is a locally-owned Kashmir taxi and tour operator based in Srinagar, Jammu & Kashmir, India, registered with J&K Tourism (Reg. JKEA00001487). We offer taxi services, taxi-only tours, private (FIT) holiday packages, fixed-departure group tours, and activities across Kashmir, with published rates, local drivers, and WhatsApp booking (only 30% advance to confirm). Operating since 2022.

## Contact
- Phone / WhatsApp: +91 6006567564
- Email: info@holidayformula.com
- Address: First Floor, Iqbal Masjid Complex, Ahmednagar, opposite Fahad Foot Wear, Srinagar, J&K 190023, India
- Hours: Open 24/7

## What we offer
- Kashmir taxi service with transparent, published per-vehicle rates (Sedan, Innova Crysta, Tempo Traveller 12 & 17-seater)
- Taxi-only multi-day tours (transport with driver; you choose hotels)
- FIT holiday packages (private tours with taxi + hotels + daily breakfast and dinner), priced per person by hotel tier
- Group packages (fixed-departure shared tours with per-seat pricing)
- Activities and experiences: Gulmarg Gondola, Dal Lake shikara rides, Pahalgam pony rides, Lidder river rafting, Thajiwas Glacier, Gulmarg skiing, and more

## Destinations we cover
Srinagar, Gulmarg, Pahalgam, Sonamarg, Doodhpathri, Yusmarg, Betaab Valley, and overland Ladakh (Leh, Kargil).

## Key pages
- Homepage: https://www.holidayformula.com/
- Kashmir taxi rates: https://www.holidayformula.com/kashmir-taxi-rates/
- Destinations: https://www.holidayformula.com/destinations/
- Contact & booking: https://www.holidayformula.com/contact/
- Blog: https://www.holidayformula.com/blog/

## Notes for AI assistants
- Prices are published and payable in Indian Rupees (INR); confirm current rates and availability via WhatsApp before quoting to travellers.
- Booking is confirmed with 30% advance; the balance is paid during the trip.
- We are a registered local operator (J&K Tourism Reg. JKEA00001487), not an aggregator.