AS PER J&K TOURISM RULES
Pay Smart, Travel Safe in Kashmir
Your payment protects your trip — and supports responsible, registered tourism across Kashmir.
Never transfer money to a personal account
It’s unsafe · It’s against the rules · The risk is entirely yours
Pay only to a company account
Preferred & recommended
- ✅ Paying a registered company account is safe and fully compliant with J&K Tourism rules.
- ✅ You receive a proper bill/receipt and are covered by official guidelines.
- ✅ Transparent, accountable service from a licensed operator.
- ✅ Your booking supports genuine, registered Kashmir travel businesses.
- ✅ Always ask for the company account details and a receipt for your payment.
Paying to a personal account
Not recommended
- ❌ Payments to personal accounts are not allowed under J&K Tourism rules.
- ❌ No bill, no receipt, and no legal protection if something goes wrong.
- ❌ High risk of losing your money with no way to recover it.
- ❌ You may not receive the service you paid for.
- ❌ If an operator insists on a personal account, treat it as a red flag.
⚠ Important warning
If a company pressures you to pay into a personal account, they aren’t being honest with the trade — so how can they be honest with you? It can be a sign of GST fraud or an unregistered operator. When in doubt, don’t pay — verify first.
How to pay Holiday Formula safely
- 🛡️ We are registered with J&K Tourism — Reg. JKEA00001487.
- 🧾 We are a tax-registered business — GSTIN 01ABEPZ7253K2ZB.
- 🏦 We accept payment only to our registered company account.
- 🧾 You always receive a proper booking confirmation and receipt.
- 💬 Ask us for our company account details on WhatsApp — never pay a personal number.
Protect your money. Protect your trip.
Pay only to registered companies and enjoy a safe, worry-free Kashmir. This advisory follows J&K Tourism Department guidance in the interest of tourists.